The Dr. Jhon Life Insurance extended its operation through a combination of traditional and innovative life policies. Apart from Ordinary Life, Group and Health Insurance, Gono Grameen Bima is an immensely popular scheme among rural folk. This is to be noted that Jhon Life will be introduced micro insurance scheme in Bangladesh; while its operation has set an example of its kind. Gono Grameen Bima is highly admired both at home and abroad and has opened a new vista in the realm of life insurance. Also, it has played a crucial role in popularizing insurance in Bangladesh.

The avowed mission of the company was to bring the advantages of insurance to the home of the masses and to establish it as a safe and lucrative means of investment. In line with the above, Jhon Life started its activities and has been able to obtain trust and confidence of hundreds and thousands of people.